Major Product Launch
Project Overview
Led $10M in annual product sales by managing P&L, prioritizing feature backlogs, and updating customer-facing documentation. Drove $30M in revenue through the creation of a Security Support Offer for legacy software. Also introduced a new subscription-only SaaS model for flagship products, shifting pricing and licensing to an Opex structure, boosting recurring revenue.
Steven’s Contributions
Worked with Product teams to update over 3,000 product SKUs to subscription-based pricing and licensing within commercial tools. Received Cultural Principles Award in recognition of leadership.
Acted as interim Product Manager, overseeing feature prioritization and managing team of software engineers to ensure on-time delivery with other suite products.
Drove creation of new Product Software Support policy to allow customers to remain on supported, previous releases while significantly increasing support revenues.
As Licensing Policy Manager, reviewed and updated all license policy documents to define company SLAs and commitments around major and minor software releases.
Results
Drove $10,000,000 in annual sales by acting as interim Product Manager by managing P&L, prioritizing feature backlogs, and updating all customer-facing support documentation.
Generated $30,000,000 in annual revenue through development of a new Security Support Offer for customers desiring to remain on supported, previous releases.
Debuted launch of inaugural SaaS/Opex model by introducing a subscription-only offer for both pricing and licensing of flagship products.