Major Product Launch

Project Overview

Led $10M in annual product sales by managing P&L, prioritizing feature backlogs, and updating customer-facing documentation. Drove $30M in revenue through the creation of a Security Support Offer for legacy software. Also introduced a new subscription-only SaaS model for flagship products, shifting pricing and licensing to an Opex structure, boosting recurring revenue.

Steven’s Contributions

  • Worked with Product teams to update over 3,000 product SKUs to subscription-based pricing and licensing within commercial tools. Received Cultural Principles Award in recognition of leadership.

  • Acted as interim Product Manager, overseeing feature prioritization and managing team of software engineers to ensure on-time delivery with other suite products.

  • Drove creation of new Product Software Support policy to allow customers to remain on supported, previous releases while significantly increasing support revenues.

  • As Licensing Policy Manager, reviewed and updated all license policy documents to define company SLAs and commitments around major and minor software releases.

Results

  • Drove $10,000,000 in annual sales by acting as interim Product Manager by managing P&L, prioritizing feature backlogs, and updating all customer-facing support documentation.

  • Generated $30,000,000 in annual revenue through development of a new Security Support Offer for customers desiring to remain on supported, previous releases.

  • Debuted launch of inaugural SaaS/Opex model by introducing a subscription-only offer for both pricing and licensing of flagship products.